ANYWAY. WHAT NEXT?

FOR THE HARD DAYS. AND THE ORDINARY ONES.

ANYWAY.

WHAT NEXT?

Life doesn’t always go to plan.
Sometimes it really doesn’t.

ANYWAY. isn’t about pretending everything’s fine. It’s about finding the next right thing for you.

I need a next step I need proper help

01

WHEN EVERYTHING FEELS TOO BIG

WHAT NEXT?

RIGHT NOW I just need to get through today. Start smaller → STUCK I don’t know what to do next. Pick one thing → SUPPORT I’m worried about myself or someone else. Find proper help →

NO LIFE OVERHAUL REQUIRED

GET THROUGH
TODAY.

01

Drink something.

02

Eat something if you can.

03

Get somewhere a little safer or calmer.

04

Tell one person you’re having a hard day.

05

Leave tomorrow’s problems for tomorrow.

You do not have to sort your whole life out tonight.

02

SMALL ENOUGH TO DO

ONE THING.

What would make the next hour slightly easier?

Not better forever. Just slightly easier.

Nothing is sent to us.

STILL HERE.
KEEP GOING.
NOT OVER. YET.

03

WHEN A WEBSITE ISN’T ENOUGH

FIND HELP.

URGENT

Immediate danger?

If you or somebody else is in immediate danger, call 999 or go to A&E.

Call 999
TALK TO SOMEONE

Samaritans

Free, confidential support in the UK and Ireland, 24 hours a day.

Call 116 123
NHS

Urgent mental health help

In England, call NHS 111 and select the mental health option, or use NHS 111 online.

NHS guidance ↗
DOMESTIC ABUSE

Need confidential support?

In England, Refuge’s National Domestic Abuse Helpline is free and available 24 hours a day.

Call 0808 2000 247

ANYWAY. is not a crisis service, healthcare provider or substitute for professional advice. We point people towards appropriate support when something needs more than a nudge.

WHY THIS EXISTS

THE STORY.

“Anyway” is a small word people use after all sorts of things.

Here, it means something different.

It doesn’t mean what happened didn’t matter. It means what happened doesn’t automatically get the final word.

ANYWAY. grew from a phrase used in a family that has had its share of hard days. Not as a cure. Not as a slogan pasted over pain. More as a way of asking a very ordinary question after something difficult:

Anyway.
What next?

That question is the whole project.

04

PURPOSE BEFORE PROFIT

WHERE THE
MONEY GOES.

ANYWAY. needs to pay for itself if it is going to last.

That means hosting, tools, design, fulfilment, professional advice and, if it grows, people.

Merchandise helps cover those costs. As the project becomes sustainable, we want part of what it generates to support organisations doing useful work for people going through difficult times.

We will show people where the money goes.

OUR RULE First, pay for ANYWAY. Then help ANYWAY. help others. Never hide where the money went. ANYWAY. is currently a purpose-led project, not a registered charity.

05

LOUD REMINDERS

WEAR IT.

ANYWAY. / White

Oversized heavyweight T-shirt concept.

COMING LATER
STILL
HERE.

STILL HERE. / Black

A reminder you can see from across the street.

COMING LATER
ONE
THING.

ONE THING. / Tote

Simple. Useful. No inspirational fluff.

COMING LATER

No stock is being sold from this version of the site. We are building the purpose and process before opening a shop.

YOU DON’T HAVE TO SEE THE WHOLE STAIRCASE.

JUST THE
NEXT BIT.

Choose one thing